Contractor reviewing local search results

Free Live Webinar — Excavation & Septic Contractors

How To Build a Local Search System That Produces Better Calls, Better Jobs, and Trackable ROI

For established excavation and septic contractors who are done guessing and ready for a system that connects visibility to booked estimates to sold jobs.

Live Webinar — Free

Save Your Spot For This Free Training

2 PM ET | 1 PM CT | 11 AM PT
All registrants receive the replay.

100% free. No credit card. Replay included.

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Visibility

Show up when serious buyers are searching for your services

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Trust

Build confidence before the first phone call is ever made

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Better Calls

Attract qualified buyers, not just anyone who finds your number

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Trackable ROI

Know exactly which marketing turns into booked estimates and sold jobs

What You'll Learn

Six Things You'll Walk Away With

Why Most Contractor Marketing Feels Broken

You do not have a lead problem. You have a visibility, trust, tracking, and follow-up problem. This section reframes everything.

The New Local Search Reality

Google is no longer just a list of websites. It is becoming an answer engine. Learn what that means for your business and how to use it to your advantage.

The Local Authority Stack

Four layers every excavation and septic company needs: Google Business Profile, service pages, location signals, and a review system that actually works.

Content That Gets Found Before the Buyer Calls

The exact types of content that answer the questions buyers are already asking — and how to structure it so search engines and customers both reward you.

How To Turn Visibility Into Better Calls

SEO does not stop when the phone rings. Learn the full lead flow from search visibility to booked estimate — and where most contractors lose the job.

The 90-Day Search System Plan

A practical, phased roadmap — Foundation, Authority, Optimization — so you leave with a clear next step, not just ideas.

Is This For You?

This Training Is Built For Established Contractors

This is not a beginner's guide to marketing. This is for the contractor who already does great work and wants a system that reflects that online.

This Is For You If…

You have been in business at least 3 years
You have a real local reputation and 10+ Google reviews
You have admin, estimator, or office support
You can get quotes out in 48 hours or less
You have been disappointed by marketing before
You want trackable ROI, not just traffic or clicks
You are ready for systems, not stunts
You do $750K–$2M+ per year and want to grow smarter

This Is Not For You If…

You are looking for a magic SEO trick
You want overnight rankings
You are chasing cheap leads
You care about vanity metrics like impressions and likes
You want random social media posting
You are looking for a “set it and forget it” plan

The Better Question

"How do I get more leads?"

How do I get more of the right people to find me, trust me, contact me, and book the right kind of work?

The System

Ranking Locally Is Not Just One Thing. It Is a Stack.

During this training you will learn each layer of the local authority stack and exactly what to fix, build, and improve at each level.

Google Business Profile

Categories, services, photos, reviews, service areas, and the signals that tell Google exactly who you are and where you work.

Website Service Pages

Each major service deserves its own page. One generic "Services" page is not a search system — it is a missed opportunity.

Location & Service Area Signals

Real local proof — project photos, testimonials by town, county references, and service boundary clarity that builds local authority.

Reviews & Reputation

A simple, repeatable review system that runs after every job — and turns happy customers into visible proof for the next buyer searching online.

"The companies that win in local search over the next few years will not be the ones chasing hacks. They will be the ones that explain their services clearly, build trust before the call, show local proof, answer real buyer questions, and track which marketing actually turns into booked work."

— Scott Andreasen, CEO, Excavation Marketing Pros

Your Roadmap

The 90-Day Search System Plan

You will leave this training with a clear, phased plan — not just ideas. Here is what the first 90 days looks like.

Days 1–30

Foundation

Audit Google Business Profile
Audit website service pages
Fix call tracking
Confirm service area
Identify best job types
Build review request process
Identify top 10 buyer questions

Days 31–60

Authority

Improve core service pages
Add local proof and photos
Add FAQs to service pages
Publish answer-first content
Build internal links between services
Start collecting better reviews
Improve calls to action

Days 61–90

Optimization

Review call quality and booked estimates
Review closed jobs by source
Improve pages based on lead quality
Build content around high-profit services
Strengthen location relevance
Improve follow-up scripts
Compare source to sold revenue

Your Host

Hosted By Scott Andreasen

Scott Andreasen

CEO, Excavation Marketing Pros · 2x Published Author

Scott Andreasen is the CEO of Excavation Marketing Pros and author of Excavation & Septic Internet Marketing Profits and Excavation & Septic Leads: Ready to Buy. With 17+ years in digital marketing and a focus exclusively on excavation, septic, and wastewater contractors, Scott helps established business owners build search systems that produce better calls, better jobs, and trackable ROI — not just more traffic.

17+ Years Digital Marketing NOWRA Mega-Conference Speaker 2x Published Author Excavation Profits Podcast 500+ Contractors Helped

Join The Free Live Training

Learn how to build a local search system that connects visibility to trust to calls to booked estimates — and finally know what your marketing is actually worth.

🔒 Save My Spot For The Free Training →

Live: 2 PM ET | 1 PM CT | 11 AM PT
All registrants will receive the replay.